To check out their website, please go here: http://marceckoeyewear.com/
To see their video on YouTube, please go here: http://youtu.be/W1ha0TlZRwI

Known around the world for its sporty-functional fusion, the iconic IZOD brand offers sleek, sophisticated eyewear for every aspect of life. IZOD provides classic designs for a contemporary active lifestyle with its modern, clean styling, fashionable eye shapes, rich acetate materials and subtle accents. Vintage-inspired designs with a modern twist are the backbone of IZOD LX, a high-fashion, trend-setting layer of IZOD eyewear that brings vintage inspired eye shapes, contemporary design elements and distinguishing signature temple tips into a collection that extends the IZOD brand.

The new 2012 styles include:

• IZOD 407 – This polished modified rectangle frame features clean, contoured acetate temples. A traditional look with laser engraved logo detailing on both temples, the 407 is available in Black & Brown.
• IZOD 408 – The 408 is a fashionable flat, metal semi-rimless frame in a modern rectangle eye shape. It features contoured acetate temples and IZOD metal logo plaque detailing. It is available in Black and Olive.
• IZOD 409 – The 409 is a clean modified rectangle eye shape with a bold sculpted metal temple design and the tooled IZOD logo on both temples. The all-metal frame features integrated spring hinges and is available in Blue, Brown and Slate.
• IZOD LX 406 – The LX 406 is a vintage-inspired eye shape with a flat metal top brow that gives it a fashionable edge.  A stainless steel combo frame, the LX 406 features rich acetate materials, a tooled “IZ” logo at both temples that add polish and custom leaf spring hinges that are technically-appealing and durable. The IZOD LX 406 is available in Brown, Black and Chrome.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection,  Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

The POP kit, which is made available to all Modo retailers, comes in 2 versions. Both versions are a creative opportunity to decorate a window display or countertop area. All pieces have graphics on front and back, in order for customers to be able to view the Modo imagery from both inside and outside the store.

Version 1

Version 1 includes a great countertop display which holds 5 pieces of eyewear (sun or optical). The interior structure is made of strong corrugated cardboard and then wrapped in a gloss cardstock. The display features the Modo logo and corresponding campaign images on both front and back. A mesh poster is made of a woven polyester material so that when hung in a window, the retail store gets plenty of sun light. The transparency also allows for the consumer to view the images from both inside and outside the store. The poster comes with a transparent hanging string that ties to the grommets in the top corners. The assortment also contains a cube made of gloss cardstock, capturing the spirit of the brand with the Modo campaign images displayed on each side. The cube can be used as decoration or a one-frame display. A white acrylic logo plaque completes this unique set of point-of purchase materials.

Version 2

Version 2 comes with a beautiful vinyl poster branded with 2 different Modo campaign images on front and back, so that they can be rotated and keep a fresh look in the window. A beautiful counter top display made of cardboard material can hold 1 frame with temples open or 2 frames with temples closed. Both the front and back feature the Modo logo and a different campaign image on each side. Same as POP kit version 1, version 2 also includes a logo plaque and the display cube. A set of 4-pcs Counter cards featuring the Modo image campaign can be ordered separately.

Modo believes that simplicity is the highest form of sophistication which was the inspiration behind the POP concept. Both kits come pre-assembled so they can be used immediately and they are designed to make store display simple and easy for the retailers. Each kit provides all you need to build a visual story that illustrates Modo’s dedication to innovative design and effortless style.

• The Chicago Sun is introduced as a chic, cat-eye design inspired by sunglasses worn by women along the French Riviera in the late 1950’s. Premium Italian acetate and temple accents add to the allure of the Chicago Sun. Available in two classic colors: Black Tokyo and Tokyo Tortoise.

• The Lake Sun redefines the look of the classic navigator by displaying a modern, more angular shape that would be at home in a luxurious private jet. By combining a titanium front with premium acetate temples, the Lake Sun exemplifies a contemporary spin on a vintage style. Available in Silver and Gold.

• The executive style of the Jefferson Sun was inspired by the legendary look of French racecar drivers, looking for optimum coverage as they maneuver the countryside. It also provides the comfort needed to be worn on a cross country excursion or a Caribbean cruise. The Jefferson Sun boasts an impressive color palette including Black, Dark Tortoise, Butterscotch Tortoise, & Antique Crystal.

Seraphin sun frames include a soft sided leather case & cleaning cloth.

Philosophy: “Inspired by trends from around the world, the Odyssey Sun Collection presents a contemporary feel to timeless vintage shapes.  Each frame’s classic past and stylish new design make it the ultimate accessory for the modern traveler. The Odyssey Sun Collection is worth the journey.”

-  Josh Wyman, Marketing Coordinator

We can’t deny it, smartphones are everywhere these days which allows marketing to become more interactive. QR codes are all about linking the physical world with the online world. Customers with smartphones can scan a QR code on a print advertisement whether in a magazine, on a poster, or on the seat back in front of them and access your link while on the move. We like the fun and curiosity of not knowing what the QR code will link to! When used successfully, they can seriously help your brand recognition, interaction with your brand and even boost sales!

That being said, this means there are a few things to take into consideration when using QR codes to market your eye care practice. People on the go act differently from people sitting in front of a computer, so here are a few ways NOT to use QR codes:

1) IN NON-RECEPTION AREAS

As QR codes must be scanned and then linked online, your customer will need internet reception in order for your marketing to work! This means you should think about where exactly your print ad will be placed. You may think that you will get a lot of traffic through a subway car or metro ad, but it will be useless if your potential customers don’t have reception to be able to load your link. QR codes stands for “Quick Response Codes”, so a lack of good reception won’t keep them waiting too long to load your link.

2) SOMEWHERE ALREADY ONLINE

QR codes are a fun and unique way to link your print ads to your online website, social media, campaigns, etc. If the QR code is online, then it would be just as easy for them to click a direct link. With QR codes, your company is able to catch the physical foot traffic of your print ad and link them to online resources, so that means make sure your QR code is somewhere out there in the real world!

3) WITH REPETITIVE INFORMATION

QR codes can be and should be fun for your customers to interact with. If your print ad has a QR code that repeats the same information, then it’s purpose is redundant. Instead, try linking straight to an appointment page where a customer can make a free eye consultation or maybe you can link to a video describing the benefits of laser eye surgery. Link to something that will interest and engage your customer from the first glance to avoid them clicking straight to the “X”-out box.

4) ON INACCESSIBLE OR UNEASILY SCANNED ADS

QR codes must be easily scanned to fulfill their purpose. This means that putting a QR code on a billboard ad that people are driving past at 60 mph would make it impossible to scan. Customers must also publicly interact with your ad by stopping, pulling out their phone, and physically scanning it, so having it on the side of a bus or going up a set of stairs where people are walking up and down would not only make it difficult but awkward for your customers to approach.

QR codes can be a cheap and fun way to market your company when used correctly! Don’t be shy to get creative with your QR codes, whether that be linking to appointment schedulers, youtube videos, or downloadable discounts. Just as important is to make it easy and accessible for your customers to scan while also inciting them with a bit of curiosity so they WANT to scan it!

The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail.   Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel.

Maturing its design direction, ClearVision introduces intricate new textures, expressive patterns and interesting materials to intensify each highly-wearable style.  The stylized components include:  “geek chic” embellishments with a slick, modern edge; knurled metals for distinction; and innovative patterns, including Windsor rim wraps for a contemporary look with a vintage vibe. In addition, the 2012 collection introduces its “new black” – acarbon fiber pattern that’s high end and on trend with many high-end fashion houses.

Marc Ecko Cut & Sew continues to be one of the most stylish men’s eyewear collections available. A true expression of artistic creativity for men who know that authenticity counts, the new collection features:

• A range of front shapes from modern squares to retro-inspired Wayfarers
• A color palette inspired by military and industrial influences: Olive Horn, Black Crystal & Grey Smoke Transparent
• Technical and architectural patterns and embellishments, including Windsor rims and knurled metal temples

In addition, the Marc Ecko Cut & Sew Optical consumer website is coming soon! marceckoeyewear.com can be visited directly as well as accessed through Marc Ecko’s vastly popular Facebook page (over 40,000 fans).  The site will feature ClearVision’s innovative Virtual Try On technology, as well as a Google Map store locator.

About Marc Ecko Enterprises

Marc Ecko Enterprises is a full-scale global fashion and lifestyle company with reported sales of over $1.5 billion in 2009 and approximately 1,000 employees worldwide. Over the past 17 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: Ecko Unltd.,the largest young men’s brand in better department stores today; Eckored, a young women’s brand both identified by the ‘World Famous Rhino’ logo; Marc Ecko Cut & Sew, a contemporary menswear line; Zoo York, the first and largest east coast action sport brand; Marc Ecko Entertainment, an interactive entertainment and videogame unit; and Complex Media LLC, a publishing and new media division. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands and owns an interest in the ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection,  Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

Hauppauge, NY – January 2012 – Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities.

Designed for individuals with a narrow or lower nose bridge and flatter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more “customized” fit. Constructed with a flatter base curve and longer, bowed temples that follow the natural shape of the head, Global Fit eyewear provides a more comfortable, secure fit that won’t slip. All designs have gooseneck nose pad arms that adjust two ways for maximum adjustability. The collection offers chic, fashionable designs in modern, angular eye shapes that are flattering to all facial structures.

“Global Fit fulfills a need in the marketplace for adjustable fit eyewear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development. “Global Fit will initially launch with four
styles in BCBGMAXAZRIA and later expand to other top brands. These styles provide the same glamorous looks seen in the full BCBGMAXAZRIA collection but are tailored in design to accommodate unique physical attributes. In addition, Global Fit’s deeper, more saturated color palette of striking blacks, rich purples, deep blues and luscious browns, is complementary to many skin tones.”

Delivering great designs and unparalleled precision in fit, Global Fit gives consumers another fashion-forward and wearable option. As ClearVision’s newest specialty collection, Global Fit rounds out its sized-to-perfection niche fits that also include Passion for Petites; XLFIT™, and Style ‘N Fit.

ClearVision’s Global Fit will be available for purchase in January 2012.

For more information, call us at 1.800.747.9000 x3 or email us at bgroup@wisvis.com.

Luxottica

The Coach collection is offered in two lines, each with a variety of shapes – round, cat-eyed, oversized – with custom-designed acetates and high-definition treatments. In a first for the brand, the second line features an Asian fit, with a custom bridge and specialized nose-pad arm.

In celebration of the brand’s 70th anniversary, the collection reaffirms Coach’s commitment to quality, craftsmanship and cutting-edge design, while incorporating innovative new techniques and materials.

Each style is distinguished by logo detailing using metal inlays, laser-engraving or novel hardware, such as the Kissing Cs buckle on the oversized Natasha sunglasses. Other details include signature charms, custom temple grommets and the iconic lozenge-shaped logo on every sun style, while colors include olive, ivory, pale burgundy, spotted tortoise and blue.