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Marc Ecko Virtual Try On Website
Earlier this month, ClearVision’s Marc Ecko launched a new website where people can upload their picture, try on Marc Ecko’s frames, save the looks they like, and share with friends! Along with trying the frames on, there is also additional information on the frames, and a Style Tips page that describes different clothing and accessories to pair with four of their styles.
1-Day Acuvue Moist for Astigmatism
Introduced in March, the newest addition to the Acuvue line promises comfort, clear vision, and the widest parameter range to make more astigmatic patients happy. Along with the convenience of no solutions and no lens cases, they brought together their innovative blink stabilized lens design, UV Protection, and the exceptional comfort of LACREON® Technology to form a lens like no other. It gives you consistently clear and comfortable vision from the moment you put them in, to the moment you toss them at the end of the day.
Clearvision Introduces New IZOD & IZOD LX Offerings
Hauppauge, NY – April 2012 – Eyewear industry leader, ClearVision Optical, extends its iconic IZOD collection with new IZOD and IZOD LX styles.
Known around the world for its sporty-functional fusion, the iconic IZOD brand offers sleek, sophisticated eyewear for every aspect of life. IZOD provides classic designs for a contemporary active lifestyle with its modern, clean styling, fashionable eye shapes, rich acetate materials and subtle accents. Vintage-inspired designs with a modern twist are the backbone of IZOD LX, a high-fashion, trend-setting layer of IZOD eyewear that brings vintage inspired eye shapes, contemporary design elements and distinguishing signature temple tips into a collection that extends the IZOD brand.
MODO’s ECO Exclusive Earth Day Offer
In honor of Earth Day, MODO’s Eco is offering an exclusive special: when you buy 12 Eco frames, you get a 13th frame free!
MODO Launches Radical New In-Store and Window Point-Of-Purchase Program
Modo launches a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of inspiration behind Modo design and our philosophy of “Eyewear for the Individual”.
The POP kit, which is made available to all Modo retailers, comes in 2 versions. Both versions are a creative opportunity to decorate a window display or countertop area. All pieces have graphics on front and back, in order for customers to be able to view the Modo imagery from both inside and outside the store.
May 2012: Seraphin Suns – Odyssey Sun Collection
When exploring the world of vintage luxury eyewear, Seraphin combines trends from around the globe with fine materials to create timeless designs. The Odyssey Sun Collection personifies the spirit of Seraphin: vintage styles from a bygone era revamped for life’s new voyages.
4 Ways NOT to Use QR Codes in an Eye Care Practice
Previously, we brought to you the article we wrote entitled “What are QR codes and how can they help your practice?” that talked about the usefulness (and the uses!) of QR Codes with your practices’ marketing. Below is an article from The Official Vision Web Blog that talks about the four things you shouldn’t do with them!
We can’t deny it, smartphones are everywhere these days which allows marketing to become more interactive. QR codes are all about linking the physical world with the online world. Customers with smartphones can scan a QR code on a print advertisement whether in a magazine, on a poster, or on the seat back in front of them and access your link while on the move. We like the fun and curiosity of not knowing what the QR code will link to! When used successfully, they can seriously help your brand recognition, interaction with your brand and even boost sales!
Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear Collection To 18 Optical Styles
Hauppauge, NY – January 2012 – Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs.
The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail. Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel.
ClearVision Optical Launches New Collection: Global Fit™
Hauppauge, NY – January 2012 – Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities.
Luxottica Launches Coach Eyewear Collections
Luxottica has introduced a new line of luxury eyewear that expresses the signature look and distinctive identity of the Coach brand.
The Coach collection is offered in two lines, each with a variety of shapes – round, cat-eyed, oversized – with custom-designed acetates and high-definition treatments. In a first for the brand, the second line features an Asian fit, with a custom bridge and specialized nose-pad arm.