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Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear Collection To 18 Optical Styles
Hauppauge, NY – January 2012 – Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs.
The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail. Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel.
ClearVision Optical Launches New Collection: Global Fit™
Hauppauge, NY – January 2012 – Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities.
Luxottica Launches Coach Eyewear Collections
Luxottica has introduced a new line of luxury eyewear that expresses the signature look and distinctive identity of the Coach brand.
The Coach collection is offered in two lines, each with a variety of shapes – round, cat-eyed, oversized – with custom-designed acetates and high-definition treatments. In a first for the brand, the second line features an Asian fit, with a custom bridge and specialized nose-pad arm.
Chloe Announces New License With Marchon
January 9, 2012, NEW YORK— Chloe has announced a newly-signed licensing agreement with Marchon Eyewear, which grants the eyewear maker the rights to manufacture and distribute sun and ophthalmic collections under the Chloe brand. The first deliveries will be effective from Sept. 1, 2012, “formalizing the beginning of a relationship between these two global players in the luxury business,” an announcement said.
“Chloe is proud to partner with Marchon whose optical expertise and worldwide vision will allow women who love the effortless and graceful silhouette of Chloe to enjoy the most technically advanced and stylish eyewear,” said Geoffroy De La Bourdonnaye, CEO of Chloe.
Claudio Gottardi, Marchon president and CEO, added, “We are extremely excited to be adding Chloe to our expanding global portfolio and attracting new female customers. The dedicated Chloe consumer appreciates luxurious sunwear and eyewear and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new collection.”
The Chloe collections will be sold in Chloe boutiques, department and specialty stores and select optical stores worldwide.
The L’Amy Group told VMail it will be servicing and supporting its customers around the world with the Chloe collection through Dec. 31, 2012 to ensure a smooth transition.
What are QR codes and how can they help your practice?
What are QR codes?
Short for “Quick Response Codes”, QR codes are a 2-D way to send information to mobile devices (such as a smartphone) using its camera. These codes generally behave like the traditional bar code and are essentially a way to get information (such as a web address) into a person’s phone without having them manually type it out. Marketers and advertisers are using them to connect with their customers, especially since the most common use of the QR code is to send people to a mobile friendly website. From the website, there is usually a call to action or a promotion that can only be accessed through the site. They can also be used to distribute contact information, calendar events, e-mail addresses, phone numbers, geo locations, SMS, plain text, and wifi network key.
Safilo Group Announces the Acquisition of the Polaroid Eyewear Business
Following the Board of Directors’ approval, Safilo Group announces that Safilo has just signed an agreement with StyleMark for the acquisition of the Polaroid Eyewear business, a
world leader in optics and lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning.
The Polaroid Eyewear business is part of the StyleMark Group and has offices in the UK, Switzerland, the US, Italy, Sweden, Netherlands, China and Russia as well as a comprehensive network of distribution partners around the world.
ClearVision Marketing Wins 13 MarCom Awards!
ClearVision Marketing is the recipient of 13 awards in this year’s MarCom Awards, a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Since 1995, this international competition has been recognizing outstanding creative achievement by marketing and communication professionals. It is the oldest, largest, and most respected competitions in the creative industry.
Coach signs multi-year global license agreement with Luxottica for Coach eyewear
Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, and Luxottica Group S.p.A. (MTA: LUX; NYSE: LUX), a global leader in premium fashion, luxury and sports eyewear, today announced the signing of a license agreement for the design, manufacturing and global distribution of sun and prescription eyewear under the Coach, Coach Poppy and Reed Krakoff brands, beginning January 2012.
AOA Launches ContactLensSafety.org for Consumers
ST. LOUIS, Oct. 11, 2011 /PRNewswire-USNewswire/ — The American Optometric Association (AOA) launched www.ContactLensSafety.org, a new, easy-to-use Web site to help answer consumer questions about contact lens safety. The AOA Contact Lens and Cornea Section (CLCS) created the site with the assistance of the American Academy of Optometry (AAO).
CARRERA Eyewear New Campaign
“AFTER ALL, NO REGRETS”
The New Campaign for CARRERA Eyewear
PADOVA, 15th September /PRNewswire/ — CARRERA, an internationally-renowned iconic fashion eyewear brand, is broadening its horizons with a vibrant new campaign that targets its fun-loving audience.